angelino’s coffee

My work was driven by adventures to origin and a community of people who expect more from their coffee.

I built the personal brand they deserved.

My time at Angelino’s covered a lot of ground. If you take anything away from this, it should be:

01
Brand Strategy

Hand-in-hand with founder to actualize dreams.

02
Creative Direction

Direct brand vision, uphold and expand identity.

03
Performance + Growth

Manage marketing team and multiple brands.

"we love this brand"

"very user friendly"

"website's easy and convenient"

"favorite brand!"

"SO glad I found your ads"

"angelino's is like family"

"we love this brand" "very user friendly" "website's easy and convenient" "favorite brand!" "SO glad I found your ads" "angelino's is like family"

“Sitting here drinking your Guatemala, watching the documentary about it.

I love seeing the history behind my coffee and the growers we take for granted!”

–Loyal Customer

Many hats worn

  • Architect for projects like Docu-Series, Award-Winning collection, Limited Edition program.

    Built the brand from the ground up, making it warm and family-led.

    Right-hand to the Founder.

    Created closeness with Care Team to implement customer feedback at every step.

  • Took the 2D, distant, secretive, heartless brand

    and made it:

    • vibrant

    • family focused

    • compassionate

    • farmer-forward

    • adventurous

    • elevated

  • As a solely DTC ecommerce brand, web presence is everything.

    • custom subscription dashboard

    • high traffic landing pages

    • heatmap led optimizations

    • product listings and inventory

    • rewards program

    Brooke does it all.

  • Brooke first began with Angelino’s as a graphic design and their first creative hire. She’s responsible for everything from branding, to packaging, web design, email marketing, and more.

  • With over a decade in coffee, Brooke brings industry expertise from marketing to product development, often influencing flavor profiles and choosing what flavors to launch.

  • "One of the most dedicated and creative professionals I've ever met."

    —Former Employee

  • "She's the glue of the company."

    —Former Coworker

  • "I absolutely loved having Brooke as my boss and would absolutely have her as my boss again if I could."

    —Former Employee

  • "Her ability to take initiative and execute on big picture strategies with so much attention to detail and grace, made a significant impact on our projects."

    —Former Employee

  • “[Brooke's] always willing to lend a hand, share knowledge, and foster a positive work environment for the team.”

    —Former Coworker

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